The Guideline For Starting a Maternity Activewear Business

Maternity Activewear

A brand’s turning point can be finding its niche in the fashion market. It is crucial to create a product that meets a consumer’s needs in order to sustain your business. Activewear is a fashion sector that has experienced a significant increase in popularity.

While sports clothing and fitness wear have been a big hit in the past, there are some differences in current trends. Activewear is not just for exercise anymore!

Athleisure is a huge trend. Anyone thinking of starting a business in fitness clothing should consider the consumers who wear it outside of the gym. It is possible to combine both active and casual maternity clothing, making it easier for expectant moms.

Before you start an activewear company, there are many things to take into consideration. It is important to design for your target market and find the right fabric to bring your product to customers.

If you are thinking of starting a maternity fitness brand or expanding your existing range to include baby gym clothes, then check out our guide on starting a business.

Do your research on the target market

In order to build a clothing business, you must first create styles that appeal to your target audience. It is crucial to tailor your product to your buyer in niche markets. Fitness throughout pregnancy has experienced a surge in popularity over the past few years. It is important to assess whether your product will target national or local consumers based upon demographics and market research.

When starting a business, market research should be done. These studies will reveal what your audience wants and how the product should fit into their lives. This information will reveal any opportunities to develop specialized products or clothing that can be worn daily for exercise.

Women don’t necessarily look for specific brands of maternity clothing. They are more interested in clothes that they can wear to work. Your brand should meet consumer expectations to fill the gap in the market.

Indoor and outdoor sportswear

Sports clothing can be used for a variety of activities. It’s important to create clothing that can be worn for a variety of sports, from running to yoga, as more and more women are involved in different levels of exercise during pregnancy.

There are many options for indoor and outdoor sports clothing, from lightweight jackets to sweat-resistant pants. It is important to decide whether your clothing will be used in both environments, or just one. This will allow you to establish your brand identity in the maternity activewear market.

Athleisure clothing

Activewear can be worn as casual wear by expectant mothers. This market could make a great partnership with a new brand in maternity. It is possible to design yoga pants that can also be worn as daywear.

Find the right fabrics

Fabric is the most important aspect of any activewear line. Individuals desire to feel comfortable while working out and not be interrupted by their workout. This is especially important when it comes to maternity clothing. A changing body shape can have an impact on the clothing’s appearance and feel.

Because of their durability, comfort, and moisture resistance, many activewear garments are made with synthetic fabrics. There are also natural options. Below are some of the most sought-after options.


Polypropylene is a great material to use when making garments that resist water and sweat. This material can be used in running clothes and will not swell no matter how hard you sweat.


This eco-friendly option has a lot of natural attributes that can be used for fitness clothing. These fibers are anti-bacterial and sweat-wicking. It is super soft, too.


Wool is not just used for winter knitwear. Because of its natural properties, wool is suitable for sports clothing. It is breathable and sweat-resistant, and temperature regulating. This makes it ideal for both winter and summer fitness.


This fabric can be used in many types of garments and is durable and light for activewear. This fabric is ideal for outdoor running protection as it protects against the sun and acts as insulation. It doesn’t dry quickly which can cause bacteria growth and unpleasant odors after exercise.


This fabric is made from wood pulp. This fabric is great for maternity clothing and fitness clothes because it has natural properties such as breathability, wrinkle resistance, sweat resistance, and sweat resistance.

Avoid low-quality cotton for maternity work clothes. The material can become wet or moist from sweating and cause discomforting chafing.

You can find more information about eco-friendly fabrics, and other green options at Organic fabric and eco-friendly fashion alternatives in clothing production.

Test the fabric

Next, test the fabric to ensure it is able to withstand the many uses it will be used for. You have a few things to look at before you commit to producing the fabric.


Although it may seem obvious, the material’s ability to stretch and return to its original shape can make or break whether it is suitable. To determine if it can be used for other sizes, you should check its stretch percentage. Also, look at the fabric’s appearance (e.g. The fabric’s color and print will help you gauge its wearability and durability.


You can test the fabric to determine if it’s suitable for making maternity wear that is moisture-wicking. Fabrics dry differently, and some fabrics have water-resistant properties so water doesn’t runoff.

Test run your garments

You can test any fabric you purchase for your fitness clothing line by wearing it and putting it through its paces. Although you may not have exact measurements, there are likely to be samples of similar products from your manufacturer. Check out our checklist to help you prepare for your first real test.

  • Is the material able to flex underwear?
  • Is it flexible enough to allow for bump growth during pregnancy
  • Is it comfortable?
  • Is the fabric elastic?
  • Is the fit right?
  • Is the color/print distorted when worn?
  • Is the stitching strong?


Maternity clothing brands must be careful about sizing. While you will need to take into account pregnancy changes, it is also important that your range includes standard sizes. You may need to hire a pattern maker if you don’t have much experience in this area.

Selecting an activewear manufacturer

Next, you need to find a manufacturing partner like Canadian clothing manufacturers who can help bring your products to market. Although many clothing factories have extensive experience in various niches, it is helpful to find a specialist for maternity activewear.

Another important consideration is whether you require full production or only final production.

Full Package Production (FPP).

A Full Production Package (FPP) may be a good option for small fashion businesses and new brands. This allows brands to send their ideas and concepts directly to a clothing manufacturer, who will design and manufacture their products. Although this option is more costly than other manufacturing processes it eliminates the need for designers and new brands.

Production of Cut, Make, Trim (CMT).

CMT production can be a great option for established brands of maternity wear who want to expand their product line. CMT production is a great option for established maternity wear brands that are familiar with the design and pattern creation aspects of clothing lines and can then take your product to the factory for manufacturing. This is a more cost-effective option for many businesses, but it requires prior knowledge to avoid costly errors or miscommunications.

You have the option of choosing factories that will accept lower minimum orders if you are just starting out. If you are looking to grow your business, there are many suppliers who can help with large-scale production.



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