If you’ve spent some time in online marketing or SEO, you know the landscape is always changing. To keep up with technology, you have to research and learn to stay ahead of the curve. Last year, Google announced the Accelerated Mobile Pages (AMP) project, poised to change the mobile web experience. That was October. Now that we’re nearly a year out from this statement, what’s it doing to Search Engine Optimization?
What’s AMP or Accelerated Mobile Pages?
Google AMP is a protocol for web designers and developers. It’s an open-source project developed by Google in collaboration with WordPress, Twitter, and LinkedIn. The purpose of the project is to improve the rate of cellular websites, as Google’s study shows sites lose an average of 40 percent of traffic if the web site fails to load over 3 seconds. Websites that deploy AMP technology can improve the loading speed, and thus the entire mobile experience.
AMP is also thought you be a response to Facebook’s Instant Articles initiative, allowing content to load quickly directly within the Facebook app.
The Tech Powering Google AMP
AMP HTML is just a simplified variant of regular HTML. You can identify it with a lightning bolt from the code. Nearly all AMP HTML tags fit conventional HTML tags, even though some are replaced or modified to improve performance.
How Has Google AMP Affected SEO?
Soon after Google rolled out the first deployment that concentrated on English-language news publishers, Google said the AMPs weren’t attracted to outcomes, just an advancement on the consumer experience. They’ve stated AMP isn’t an official ranking variable, however, because AMPs improve website load time, which is a ranking factor, they have played a part in SEO. So, hire SEO Dallas to improve your website ranking through SEO.
– AMP pages have been put higher at the results. AMPs show higher in the mobile search results, so users do not have to scroll vertically. They are formatted so that they show at a flat carousel for simple swiping, which gives any top-ranked AMP pages high visibility.
– Most people are reading the content. Individuals who click on AMP pages are more inclined to engage with the material and not as inclined to bounce. This makes it a superb option for people who use long-form articles to cultivate relationships with subscribers.
– AMP is not solely static. Though they’re a stripped-down variant of the technology used on the entire internet, you can still include dynamic content, video, sound, and social sharing buttons. As time goes on, we’ll find added, more complex page elements included.
– Google Analytics Supports Google AMP. Because of this, it is possible to see how users are reacting to the AMP versions of your webpages. You can track page views, clicks on various parts of your landing pages, and social interactions.
– AMP Pages will not generate leads. Until the capability to include opt-in types comes to AMP, you won’t have the ability to build leads with it. If that is your primary focus, you won’t find any benefit from implementing AMP on your site.
– AMP could hamper link building efforts. The URL of AMP pages remains still rooted in Google.com, so if you get links to your AMP pages, you won’t receive the same link juice and benefit you’d then if somebody connected to your regular page. Since link building plays a significant part in moral SEO, this is an issue for several sites.
– Your HTML should be flawless. Google won’t cache your AMP pages on the web unless they’re 100% free of code errors, so unless you are, or may hire a professional such as SEO Dallas, to do the work for you, you might not be able to capitalize on AMP.
– AMP does not help eCommerce sites. AMP focuses mostly on long-form content and articles. Typically, this will not provide answers to questions your clients would ask. Unless your organization website has a significant library of blog posts and posts, there is not much use for AMP HTML yet.
What Concerning the Mobile-First Index?
First announced in November 2016, we still haven’t seen it launched. It is vital to include AMP in the topic of your site before the launch of the index because it’s far better than using a responsive site design or different domain for your cellular website.
AMP files load 2x faster than standard sites, and only a tenth of the latency of a responsive mobile page.
Still not sure you need to create AMP a priority?
- A one-second delay in website load time can decrease conversions up to 7 percent.
- By 2020, 80 percent of all mobile data traffic will come from smartphones.
- A 2016 analysis found that 58% of searches were conducted over mobile devices.
Finally, it is too soon to determine how the AMP Project will fit into the future of SEO. Unless you are focused on long-form content, then there is not much benefit for you, but that could quickly change in the coming months and years. There may be a similar system implemented for e-commerce and company websites later. But, the simple fact remains that page speed and mobile-friendliness is essential for all websites.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.